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As an educator, I believe it’s so important for you to not just be the right fit for the education you will receive with me, but that I am also the right person to deliver it to you.
This excerpt is pulled from the ‘Branding Voice’ module and is a clear cut example of the extent of the education you will receive, how I love to deliver it and you can begin to imagine what your business will look like after Hometown Hustle.
The online workshop for rural photographers who are ready to level up their sales, clients + marketing.
This 1.5hr workshop is designed for rural photographers and is modelled around the unique challenges, competition and business hurdles that only we face living and servicing regional areas. This is a whole different ballpark to our urban brothers and sisters. The 1.5hour workshop will cover
- Identifying and attracting your ideal client and booking them
- Branding voice and selling authentically
- Getting known as a pro in your area
- Money psychology and effective pricing
- Automating your client experience to make money while you sleep
- Selling without sleaziness
Hometown Hustle is for the money makers.
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You need more than pretty photos to be a successful photographer.
No one really tells you when you first decide that you want to be a photographer, that it's not just your photos that will bring you success. In fact, how handy you are with your camera only plays a very small part.
When you understand exactly who you want to work with, how you can serve them and exactly what will grab their attention in this constantly buzzing world, well, this is where the magic happens.
Everything feels weird at first while you are finding your feet as a new business owner. You don't want to be annoying or sleazy or come across as conceited or pushy. You aren't 100% confident in yourself yet, so selling seems like you're just telling a whole bunch of lies. It feels manipulative.
But let me tell you. Marketing done right, reaches the right people. It reaches potential clients who NEED you in their lives. It helps you to serve more people and make a decent profit so you can keep being of service.
Once you are able to identify what makes you a stand out and use that with authentic and gentle marketing, your business will grow.
Selling to kick ass clients
Rural photography businesses face their own set of unique challenges and it's not a one size fits all for every town.
We will deep dive into getting clear on exactly who YOU want to work with and how to attract kick ass clients with your own branding voice.
You will learn the psychology behind money and want makes us compelled to buy and how to use that in gentle and authentic marketing tactics.
Topic breakdown:
1. Client avatars
2. Branding voice
3. Pain points
4. Social proof
5. Urgency and scarcity
6. Money psychology and pricing
7. Automating your client communications
Hometown Hustle is made for you if:
+ You find yourself constantly discounted your prices just to get bookings (and feeling totally second rate)
+ You are getting enquiries but struggle to convert them to sales
+ You would love to market yourself more but don't want to feel like a total sleazeball doing it
+ You want to improve the quality of your clients
+ Admin tasks bore you and you are dreaming of having it all automated so you can get out there creating
+ You feel uneasy talking money and want your systems to do it all for you instead
+ You're ready to claim your stake hold in your local area as a pro photographer
+ You want more bookings
