You need more than pretty photos to be a successful photographer.

No one really tells you when you first decide that you want to be a photographer, that it's not just your photos that will bring you success. In fact, how handy you are with your camera only plays a very small part. 

When you understand exactly who you want to work with, how you can serve them and exactly what will grab their attention in this constantly buzzing world, well,  this is where the magic happens. 

Everything feels weird at first while you are finding your feet as a new business owner. You don't want to be annoying or sleazy or come across as conceited or pushy. You aren't 100% confident in yourself yet, so selling seems like you're just telling a whole bunch of lies. It feels manipulative. 

But let me tell you. Marketing done right, reaches the right people. It reaches potential clients who NEED you in their lives. It helps you to serve more people and make a decent profit so you can keep being of service. 

Once you are able to identify what makes you a stand out and use that with authentic and gentle marketing, your business will grow. 

Selling to kick ass clients

Rural photography businesses face their own set of unique challenges and it's not a one size fits all for every town. 

Day one will deep dive into getting clear on exactly who YOU want to work with and how to attract kick ass clients with your own branding voice.

You will learn the psychology behind money and want makes us compelled to buy and how to use that in gentle and authentic marketing tactics. 

Topic breakdown:

1. Client avatars

2. Branding voice

3. Pain points

4. Social proof

5. Urgency and scarcity

6. Money psychology and pricing

Confidently selling + automating the crap out of it

Successful rural photographers don't just sell to their potential kick ass clients, they serve them. By knowing exactly who their clients are, what they need and having the confidence to put themselves out there, there is no need for the outdated, icky and pushy sales tactics.

Day two will show you how you can level up your confidence when marketing and selling, using lead magnets, launching offers and automating the crap out of your business so you can make money while you sleep. Literally.

Smart, yet simple changes to your marketing and how you offer your services can completely flip your sales on their head (this is exactly how I grew a multiple 6 figure business during a pandemic). 

Once you have all the tools to sell authentically and easily, we will go ahead and apply them to your Insta, turning the social media platform into your powerful marketing too.

Topic breakdown:

1. Automating all client communications with Studio Ninja

2. Lead magnets

3. Launching offers

4. Email lists

5. Instagram marketing

Hometown Hustle is made for you if:

+ You find yourself constantly discounted your prices just to get bookings (and feeling totally second rate)

+ You are getting enquiries but struggle to convert them to sales

+ You would love to market yourself more but don't want to feel like a total sleazeball doing it

+ You want to improve the quality of your clients

+ Admin tasks bore you and you are dreaming of having it all automated so you can get out there creating

+ You feel uneasy talking money and want your systems to do it all for you instead

+ You're ready to claim your stake hold in your local area as a pro photographer

+ You want more bookings

+ Your Instagram isn't really doing much for you and want to turn it into a marketing tool

Purchase your seat during the  Early Bird Sale and receive a physical copy of the Hometown Hustle eBook for free (valued at $279)!