how would it feel to...
hey there, friend!
I'm Chantel McAlister
WOMEN'S POSING COACH + PRO PHOTOGRAPHER + BUSINESS OWNER
For over a decade, I’ve worked as a professional photographer, photographing thousands of women and helping them show up confidently in front of the camera. Alongside that, I’ve built and run my own online business, which means I understand both sides of branding photos, how they look and how they’re actually used.
I know what it’s like to need photos constantly for your business. For your website. For social media. For launches, emails, and everyday content. I also know how frustrating it can be to rely on photographers, plan shoots you don’t feel ready for, or end up with images that don’t quite fit the way you actually show up online.
Self Made Branding was created to give you the skills I use every day in my own business. Not just how to pose, but how to think about your brand, set yourself up, use light properly, and create photos that feel intentional and usable, again and again.
This guide isn’t about one perfect shoot. It’s about teaching you how to create your own headshot photos whenever you need them, so your business isn’t waiting on schedules, budgets, or confidence.
I can't wait to guide you.
I’ve been through many seasons in business. From starting out behind the camera, to building an online brand, to creating content consistently for my own platforms, offers and launches. Over the years, I’ve learned very quickly that your business doesn’t wait until you feel “ready” for photos.
There were plenty of times I didn’t have the perfect image. Times when I needed to show up online anyway. And times when relying on photographers, schedules, or ideal conditions simply wasn’t realistic. What changed everything was learning how to create my own branding photos, on purpose, with intention, using what I already had.
Those skills are what I use every day now. Not just as a photographer, but as a business owner who understands how photos actually function inside a brand. They don’t need to be perfect. They need to be aligned, usable, and repeatable.
Self Made Branding is the result of years of professional photography experience combined with running my own business. It teaches you how to think about your brand visually, how to set yourself up, how to pose, and how to create headshot photos you can use again and again, without relying on anyone else.
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Because the secret to looking good in photos isn't luck, it's knowing what you are doing.
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I've been featured in...
That’s when I decided to do things differently and everything changed.
Self Made BrandingÂ
- Create headshots that are consistent and professional
- Quick poses and extensive step by step posing guidanceÂ
- Master your phone shooting techniqueÂ
- Nail lighting and create polished images without an extensive lighting set up
- Create the perfect shoot set up in your home or businessÂ
⚡70% OFF  Flash Sale on now ⚡
Here’s how the 96 page guide breaks down...
Why Your Photos Matter More Than You Think
This module sets the foundation for everything that follows. You’ll understand how your photos actually function in your business and why “good enough” images quietly hold you back.
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Understand how photos shape trust, credibility and first impressions
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Shift from random photos to intentional visual decisions
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Learn why consistency matters more than perfection
Gear + basic settings
In this module, you’ll set up your phone (non compulsory) simple gear so your photos instantly look more professional.
- Set up simple phone habits that make a visible difference (lens, grid, burst, focus and exposure)
- Know exactly when to use the front camera vs back camera for the best result
- Learn how the camera actually sees you (2D flattening, distortion, distance) so posing becomes predictable
- Set your brightness for pro results
Lighting
In this module, you’ll learn to find your best light in your home or workspace and match it to your brand vibe.
- Choose lighting that supports your brand
- Master indoor natural light
- When and how to use artificial lighting
Where to shootÂ
In this module, you’ll learn how to choose a location that makes sense for your business, using the space you already have.
- Find the best spot to shoot in your home or workspace
- Choose backgrounds that support your brand and feel intentional
- Simplify your space without needing to redecorate
- Use small areas in your home to create multiple photo looks
Classic headshot pose
In this module, you’ll learn the most useful headshot pose for business and how to make it look polished, confident, and flattering every time.
- Understand what makes a headshot feel professionalÂ
- Learn the classic headshot pose step by step
- Fix the small mistakes that make headshots feel off
- Understand hand placement and how it affects your photo
Headshot posing
In this module, you’ll learn the headshot posing method and use it to create dozens of photos from one simple setup.
- 78headshot poses
- Extensive step by step guidance for every headshot pose
- Learn pose options for laptops, desks, couches, chairs, standing and more
- Spot the common posing mistakes and know how to fix them fast
Candid photos
In this module, you’ll learn how to take photos that feel natural and relaxed, without losing control of the shot.
- Learn where to look for effortless, natural-looking expressions
- Use movement and micro-adjustments to create variety
- Capture candid moments using burst mode and simple motion prompts
- Know how to avoid double chin and awkward poses by avoiding common candid photo mistakes
READY TO MASTER YOUR OWN HEADSHOT PHOTOS?
SELF MADE BRANDING GUIDE
⚡Flash Sale⚡
- Self Made Branding Guide Instant Download
$99Â Â $29
BUY NOW
COMPLETE SELFIEÂ BUNDLE
⚡Flash Sale⚡
BUNDLE + SAVE
- Self Made Branding Guide ($99 Value)Â
- Everyday Posing Kit ($69 Value)
- Shoot me Good: Pro shooting tips for anyone taking your photo ($5 Value)
- Ride or Die Guide: Pro posing tips for you and your bestie ($5 Value)
- Selfie Love Guide: Pro solo posing tips for everyday women ($5 value)
- Your Family Frame Guide: Family Selfie guide for Mums and their kids ($47 value)
- Inside Your Frame: BTS video of Your Family Frame ($19 value)
$251Â Â $79
BUY NOW
Frequently Asked Questions
1. How will I receive my guide?
2. Is this guide only for at home businesses?
3. Do I need any photography experience?
4. Will this work if someone else is taking my photo?
5. How long will I have access to the guide?
6. Is there a refund policy?
What are you waiting for?
Every day you put off updating your photos is another day you rely on images that no longer reflect you or your business. Old headshots. Inconsistent visuals. Photos that don’t quite feel right, but you use them anyway because they’re all you have.
Self Made Branding gives you a complete system to create your own professional branding photos, whenever you need them.
This is where you stop waiting and start loving how you show up in your business.
I'M READY FOR THIS!